Datalicious S4F5 is here! Find out why the summer slump in programmatic advertising for pub ...

from Fred

Aug. 26, 2024 / 51 min.

Insights

Interesting and informative facts in the ad tech world:

Datalicious S4F5 is here!

Discover why the summer slowdown in programmatic advertising can present both challenges and opportunities for publishers. Featuring our guest, Frederic Hansen from Click Performance, …

Competition instead of monopoly in programmatic advertising

A review of the U.S. court ruling against Google – and its potential implications for publishers.

Interesting and informative facts in the ad tech world:

Strategic Foresight: From Signals to Increased Revenue

How does market noise turn into measurable success? At this year's „The Future of German Media“ event, Frederic Hansen and Michael Meisterling (CPG Digital), together with Jenny Schweneker (RND), will show how publishers can identify relevant signals, systematically test them, and unlock new revenue potential in advertising sales through Strategic Foresight and A/B testing.

Datalicious S4F5 is here!

Learn why the summer slump in programmatic advertising can be both a challenge and an opportunity for publishers. Our guest Frederic Hansen from CPG…

Competition instead of monopoly in programmatic advertising

A review of the U.S. court ruling against Google – and its potential implications for publishers.

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