Everything you need for efficient management, transparent monetization and strategic development.
AdHandler360 is the central tech stack. Operational Support keeps processes smooth, and SSP Clearing increases competition to lift revenue. Our no‑code ad tech platform is the core of your optimized ad stack. We maintain and evolve it continuously to meet current market requirements.
A framework that makes complexity manageable and gives you full control over inventory, revenue and quality.
AdHandler360 combines everything that counts for efficient ad management: from inventory setup and demand management to data validation. Modular in design, transparent at every step - so you can develop your ad business strategically and operationally. Our SaaS solution includes a user-friendly UI and offers the option of individually configuring all relevant parameters of an ad stack.
You can now make changes to the ad stack without IT support. This not only allows you to act independently, but also more quickly.
Our platform connects seamlessly with your Google Ad Manager and other ad servers via a bidirectional API. This closes the gap between ad server and on-site code integration. Unlike a conventional wrapper, our solution maps the complete publisher ad tech stack - from viewport mappings, loading logics and third-party integrations to flexible inventory setup with dynamic reloads, lazy loading and extensive special format handling, e.g. for skins.
We support both Prebid client- and server-side as well as Amazon TAM/UAM and enable a perfectly coordinated, parallel auction. SSPs can be switched flexibly and without additional development effort directly in the UI between client-side and server-side integration or can also be operated as a hybrid.
All changes are bundled into versions and documented in a comprehensible way via a changelog. In this way, optimization cycles can be made measurable and successes can be visualized transparently. Extensive testing options such as split tests, phased rollouts or difference-in-difference analyses are directly integrated. Deployments can be carried out either via our own CDN or via individual targets such as AWS S3 - naturally with support for multiple environments such as staging, pre-prod and production. If required, a rollback to any version is possible at any time with just one click.
To ensure the highest quality and security, the platform offers integrated validations for ads.txt, sellers.json, schain and CMP vendors. At the same time, our vendor control ensures that all partners used are strictly GDPR-compliant. No SSPs, ID providers or third-party providers can be loaded without the user's valid consent.
Our reporting is as flexible as your requirements. Publishers can view data from different angles and track optimizations down to version number level. Several time horizons are available: Historical reporting for sales and trend analyses, intraday reporting for technical performance evaluations and near-real-time reporting for seamless deployment monitoring.
We handle day‑to‑day operations so your team can focus on strategy and growth.
Our operational support relieves you in your daily business - from the implementation of technical requirements to the continuous optimization of your setups. We are your extended team that thinks hands-on, gets stuck in and ensures smooth processes. Transparent, reliable and always with your goals in mind.
The integration of additional SSPs via header bidding significantly increases auction pressure. We simplify this process and enable publishers to access additional SSPs via our SSP Clearing - even without their own contractual relationships.
Maike Gallandt, Head of AdTech & Programmatic, t3n
